‘Marketing Gloucester’, the new organisation being set up to sell Gloucester to the world, has taken a step nearer becoming a reality with the formation of a ‘shadow board’.
The board will oversee the formation of a permanent board and is now busy recruiting a £65,000 a year Chief Executive to provide strong leadership for this new organisation, marketing the city as a retail, leisure and business centre for the South West.
Mark Owen, MD of Moose, Marketing and PR, has been elected chairman of the shadow board with Paul James, leader of Gloucester City Council, as vice chairman. Mark is also chairman of the Gloucester branch of the FSB (Federation of Small Businesses) and a board member of the Gloucester Heritage Urban Regeneration Company. The new organisation is an independently run, non-profit organisation, supported by the city council and other partners from both public and private sectors. This will provide for the first time a more coherent and unified marketing strategy for selling the city’s unique qualities. It will enable Gloucester's story to be told locally, regionally and internationally and boost tourism and business.
Mark said: “This city has so much to offer on all sorts of levels. We anticipate that there will be £1 billion worth of investment in Gloucester over the next ten years. “It is vital that we find the right person with drive, vision and creativity and the ability to build strong business partnerships. “The substantial salary of £65,000 with performance related bonuses OTE £80,000 reflects the importance of attracting the highest calibre of candidate who will be absolutely pivotal for the city’s future prospects.
“The shadow board itself is comprised of a group of very experienced marketing and business professionals drawn from a wide range of organisations, embracing industry, sport, commerce, transport, local government, utilities, higher education, media, regional government, redevelopment, finance and retail trades.” Council Leader, Paul James, said: “I am delighted Mark has been appointed chairman. We have an excellent team of marketing and business professionals on the shadow board to enable us to move this exciting and important project forward.” Chris Oldershaw said: “Gloucester will achieve the greatest success if it capitalises on the huge investment currently going into the city as a result of the URC regeneration programme.
“The setting up of Marketing Gloucester is the welcome result of both public and private sector organisations working together for the common good. For the first time, the promotion of the historic City of Gloucester will be done by one organisation.” The other members include: Dr Andy Spurr (British Energy), Pete Grzonka, (Gloucester Rugby Club), Anne-Marie Delrosa (First Great Western), Franco Muccini (Gloucester Quays), Paul Drake (University of Gloucestershire), Chris Oldershaw (Gloucester Heritage Urban Regeneration Company), Ian Mean (The Citizen), Jon Hewson (Severn Sound Radio), Chris Foley (South West of England Regional Development Agency), Chris Paterson (Morley Asset Management) and Neil Draper (The Mall, Gloucester). Further information about the regeneration of Gloucester can be found at www.gloucesterurc.co.uk