'Gloucester Through the Ages’ campaignThe 'Gloucester Through the Ages’ campaign

Moose shortlisted in CIPR awards at first attempt

Moose Marketing and PR Agency in Gloucester has won plaudits from the judges of the Chartered Institute of Public Relations West of England Pride Awards - at its first attempt.

Moose was shortlisted in the Community Relations Category for its ‘Gloucester Through the Ages’ campaign to fill empty shop windows with photographic reconstructions of scenes from the city’s past.

The judges were impressed with the overall campaign from its initial concept to its execution and scale.

Mark Owen, MD of Moose, said: “This is the first time we have entered these particular awards and to be short listed at the first attempt is a tremendous endorsement of the work we do here.

“The work we entered was the ‘Gloucester Through the Ages’ campaign we handled for Marketing Gloucester Ltd.

“We organised a series of professional photo-shoots recreating scenes from the city rich history and used to resulting images to fill the windows of empty shops in the city centre.

“The aim of this was not only to brighten the city centre and make it more welcoming to visitors and residents alike, but also to generate a resurgence of pride and respect for the city’s heritage and traditions.

“The themes we have tackled so far include the city’s Roman foundation, the coronation of the boy king Henry III in Gloucester Cathedral in 1216 and the Dominican religious community at Blackfriars in the Middle Ages.

“As someone who both lives and works in the city it was a real labour of love to get involved in this ongoing project.”